On Demand Group, a video-on-demand (VOD) aggregator and subsidiary of SeaChange, and Inview Technology are to launch both transactional video-on-demand (TVOD) and subscription video-on-demand (SVOD) services on connected TVs in Europe.
Inview's NEELiX platform includes an integrated electronic programme guide (EPG), media browser and personal scheduling tool, offering a video streaming capability, that allows for on demand TV services as well as other consumer applications.
On Demand Group VOD services offered on the NEELiX platform will provide viewers with access to movies on a TVOD basis and on demand TV content available on a SVOD basis.
"We are very excited about the agreement with Inview, which further demonstrates our content aggregation strategy and objective of offering on-demand content anywhere, anytime, any place. Inview's development of added value services to connected TVs has been very impressive and we look forward to working together," said Tony Kelly, On Demand Group CEO.
"We are delighted to be working with Europe's leading VOD aggregator—On Demand Group has contracts with all the major Hollywood movie studios, premium TV and music suppliers. The launch of TV on-demand services will substantially enhance our consumer offer and allow our consumers a total TV experience to watch the programme of their choice whenever they want," said Ken Austin, Inview Chairman.
Both services will roll out across Europe starting in Italy in the second quarter of 2011.
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