Australia's Channel 9 has blamed lack of viewers for the decision to axe the nation's sole digital interactive service on free-to-air television.
Nine Sports Active offered football player statistics and match highlights to viewers in Brisbane and Sydney on Friday evenings.
Nine had plans to expand the service, but at the weekend confirmed it would be terminated.
Technology analyst Peter Blasina claimed the interactive application had been poorly promoted.
"Nine tried something and it hasn't worked because it hasn't been marketed. I think a lot of Australians don't understand it," said Blasina.
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