Connected TV, mobiles and tablets fuel record BBC iPlayer views
The BBC iPlayer received a record 1.94 billion TV and radio programme requests in 2011.
Although computers are still the most popular platform for BBC iPlayer users, accounting for two-thirds of requests over 2011, the month of December saw a big spike in usage through mobiles, tablets and connected TVs.
In December, 7 million programmes were requested on connected TV sets, a year-on-year increase of +1000%, while mobile phones and tablets recorded 13 million and 10 million requests—year-on-year increases of +163% and +596% respectively. Resulting in the BBC iPlayer achieving a record 187 million monthly requests across all platforms in December alone, a +29% increase year-on-year.
BBC iPlayer registered its best-ever week after Christmas (26th December-2 January) with TV programme requests at a weekly high of 29.7 million. The most popular day over this period was Monday 2 January 2012 which saw a record 5.4 million TV programme requests on one day, with Sherlock the most-watched programme with 623k—the most requests seen for any one programme in one 24-hour period.
Daniel Danker, General Manager, Programmes and on Demand, BBC said: "While 2011 was a remarkable year for BBC iPlayer across the board, the real story was growth of iPlayer on TVs, mobile phones, and tablets, outpacing PC growth many times over. Having established itself as a must-have app for smartphone users and the gold-standard for TV on the go, we see huge potential for BBC iPlayer on the living room set in 2012—the natural home for great TV—as audiences switch on to the benefits of connected TV.
Links open in a new window. The DTG is not responsible for the content of other web sites.