ITV is to launch a micropayment system, as part of an investment in the quality of their online offering.
ITV Chief Executive Adam Crozier said: "We're making ITV Player more widely available, most recently on Android and Apple devices and Freesat. We plan to have a pay mechanism in place around the turn of the year so that we can test what viewers are willing to pay for, and we continue to work with our partners on YouView, which is on track for launch early next year."
The announcement was made as ITV published their financial results for half year ended 30th June 2011.
Broadcasting and Online revenues rose to £887 million in the first half of 2011 driven by a 2% growth in ITV Family NAR, according to the results.
Long form video views across ITV's online platforms increased 64% to 180m (2010: 110m). Average monthly unique users increased by 19% to 10.8 million and online revenues increased by 33% to £16 million, compared to £12 million in 2010.
Adam Crozier added: "As today's results show, our focus on costs, cash generation and improving the efficiency of our balance sheet gives us an increasingly strong financial base from which to drive our strategy forward."
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