Sky Atlantic HD to launch on 1st Feb

Sky has confirmed the launch of Sky Atlantic HD—a brand new channel providing entertainment, drama and films to Sky customers across the UK and Ireland.

Designed to bringing together innovative and distinctive original productions from home and abroad, Sky Atlantic will be free to Sky customers from its launch on 1st February 2011.

Sky Atlantic will include content from Sky's exclusive output deal with HBO and series deals with Lionsgate Television for Mad Men and CBS Studios International for Blue Bloods and The Borgias; as well as UK commissions, including original comedy This Is Jinsy , Paul Abbott's new drama, Hit and Miss, and Sir David Attenborough's ground-breaking documentary, Flying Monsters.

Stuart Murphy, Director of Programmes for Sky 1 HD and Sky Atlantic HD, comments:"Sky Atlantic HD is unashamedly dedicated to quality. As the home of HBO in the UK, it's the place where the world's best talent—whether on screen or off, American or home-grown—come to do their most creative work."

All the major series on Sky Atlantic HD, whether acquisitions or commissions, will be available on-demand through Sky Anytime + , Sky's video-on-demand service. This will also include many HBO originals, such as The Pacific, The Sopranos, The Wire, Six Feet Under, Flight of the Conchords and Curb Your Enthusiasm. Sky Atlantic will also be available in standard definition in non Sky + HD homes.

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