Apple is to expand its iAd mobile advertising network to the UK and France this December, with Germany to follow in January.
iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content.
iAd will launch in Europe with iAds from brands including L'Oréal, Renault, Louis Vuitton, Evian, LG Display and Absolute Radio.
"We're thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers," said Andy Miller, Apple's vice president of iAd. "In just four months, we've doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue."
"As the world leader in the beauty business, L'Oréal aims to create the most meaningful connections between its brands and its customers, so iAd was a natural choice," said Marc Menesguen, L'Oréal's Head of strategic marketing. "We're thrilled by the quality, the interactivity and the depth of iAd's user experience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty, hence our choice of Lancôme to lead our iAd campaign."
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