'Shrek 2' leaps into Canadian cinemas by satellite
Digital delivery has long promised major cost savings to distributors - and now, with a smooth download of the hit movie Shrek 2 to a cinema chain in Ontario, Canada, digital satellite has won its spurs in a live multi-theatre trial organised by Microspace Communications, based in North Carolina, USA, and Hollywood film company DreamWorks.
"We have now moved from the lab to delivering the summer blockbuster movie to a live theatre with paying customers", said Sam Matheny, Microspace's digital cinema development manager.
Mark Christiansen, operational head of DreamWorks Distribution, commented: "While the industry continues to perfect digital servers and projectors, we are still hand-delivering electronic files to theatres. Microspace's satellite delivery is timely, secure and seamless."
Meanwhile Sony Electronics is today due to unveil a digital movie projection system based on a new type of microchip. Sony hopes to challenge the market leader, Texas Instruments, as the price of digital projection systems falls closer to $100,000 than the $150,000 of a few years ago.
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