Starhub adds 11 channels in digital
Singapore's sole pay-TV operator, StarHub, launched its digital cable television service last weekend with 11 new channels. The company - also Singapore's second-largest telecoms provider - serves some 380,000 homes, about 35% of the total in a population numbering 4m.
StarHub has invested around $US23.5m in the digital version of its cable TV business, loss-making since it started in 1995. The digital launch, originally scheduled for October last year, was scrapped after complaints from viewers about interference with older equipment led to regulatory and technical problems. "We believe the future is there for pay TV," said Yong Lum Sung, StarHub's COO. "We look forward to a new era of growth with these new services."
The launch provides an entry point to the Singapore pay-TV market for News Corporation's pan-Asian subsidiary, Star Group. Launching on August 2, its Star Plus service replaces Zee TV in StarHub's Asia Channels analogue service, airing both in digital and analogue.
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