BBC announce Gaelic digital service launch
The BBC and MG ALBA, formally Gaelic Media Service, have announced the name and launch date for a new Gaelic digital service.
BBC ALBA will launch on 19 September 2008 at 9pm.
Alasdair Morrison, Chairman of MG ALBA, said: "The launch of BBC ALBA is a wonderful milestone for broadcasting."
"The most important priority for MG ALBA is that viewers and listeners receive high quality television, radio and online services, and I'm delighted that we are establishing this new service through the historic collaboration between MG ALBA and the BBC."
Ken MacQuarrie, Controller of BBC Scotland, added: "The launch of a new channel is always an exciting time for any broadcaster and I'm delighted that the partnership between BBC and MG ALBA has resulted in this happening right here in Scotland."
"The launch next month of BBC ALBA is the realisation of a long-held ambition of the Gaelic community and an achievement for those who worked so hard to bring it about.
"BBC ALBA will offer a new and enhanced service to the Gaelic audience and will also reach out to the wider Scottish audience by offering a range of attractive and compelling programmes."
BBC ALBA will be available on satellite and cable throughout the UK with content also available online.
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