UPC Ireland, the new parent company of Chorus & ntl, has embarked on a major digital TV upgrade drive. As part of the campaign, customers will be offered an upgrade from UPC's analogue offering to a digital service at no extra charge for the first 6 months and then 2.50 euros per month thereafter.
The move will see UPC offer over 10 million euros worth of digital set top box equipment to its remaining analogue customers to enable them to enjoy the benefits of digital.
The successful completion of UPC's digital network upgrade means that over half of Irish households are now able to benefit from UPC digital services via either its cable or Multichannel Multipoint Digital Service (MMDS) networks. In addition, households in the legacy Chorus networks are now able to access up to 50 more Digital TV & Radio channels than previously possible.
The campaign, named 'Digital for All,' is designed to remove any remaining barriers to digital upgrade in Ireland by offering digital services at minimal or no incremental cost to encourage and accelerate digital adoption. Customers who upgrade to digital will be able to access over 100 digital TV and radio channels including Eurosport, Film4, More4, BBC3, BBC4, Cbeebies and Virgin 1 with nothing extra to pay for 6 months and no installation charge for the digital Set Top box.
Simon Kelehan, head of TV for UPC Ireland said: "We've been working towards this day for a long time, improving the availability, quality and affordability of our digital TV product. Our products are stronger than ever before and today's announcement makes it easier than ever to upgrade to digital TV. With the price difference between analogue and digital just ?2.50 a month, there has never been a better time to go digital."
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