Former Sky interactive chief Ian Valentine has led a management buyout of BSkyB's web-on-TV operation. Launching Miniweb Interactive Valentine said: "We believe that the next big 'global online community' will be found on TV, not on the web. With the growth of home networking, and broadband enabled consumer electronics devices, there is a growing demand for a standards-based interactive platform that enables the quick and easy deployment of web-style interactivity on TV."
The privately funded Miniweb owns the assets and infrastructure of the SkyKeys/Internet Sites service, and licenses TV browser technology from BSkyB. Miniweb will replace the current SkyKeys/Internet Sites service by the end of 2007.
Miniweb said its service removed barriers to entry for interactive TV and enabled new business models by enabling websites to be repurposed as 'TV Sites'.
"Unlike the PC and mobile environments, television has so far lacked the standards that allow a website developer to create a site once and have it work everywhere. This has prevented a web-style ecosystem of content designed for TV from emerging. Miniweb makes it easy for existing web sites to become TV Sites.
"Its standards-based wTVML platform enables web developers to create a TV Site once, publish on multiple TV platforms and allows consumer access from any set-top-box/CPE," said Miniweb.
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