Mobile TV recording cards to soar in Japan

The number of Japanese mobile subscribers with phones capable of recording mobile TV on an SD memory card is poised to double to 12m this year, said the SD Card Association. Three-quarters of all mobile phones in Japan have SD card slots and 13 handsets feature mobile TV recording technologies.

Established in 2000 by Matsushita Electric (Panasonic), SanDisk and Toshiba, the SD Card Association (SDA) is an open industry standards organisation supported by a consortium of more than 900 companies.

The SDA said it was working with the leading mobile TV technologies, including MediaFLO, DVB-H and DMB, "to increase the portability and interoperability of content in and between devices such as mobile phones, car navigation systems and portable DVD players".

"The remarkable regional success of mobile TV in Japan provides a glimpse into the global market opportunity for video content," said Paul Reinhardt, executive director of the SD Card Association. "SDHC memory cards provide the recording technologies and digital rights management protection to support worldwide mobile TV success."

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