Swedish customers of mobile operator TeliaSonera will from April be able to watch international football games and matches from the premier division of the Swedish football league on their mobile phones.
Telia has signed an exclusive rights deal to broadcast Swedish football matches on mobiles; the deal covers both live rights and post-match summaries.
"Football is without comparison our greatest public sport and many hearts will beat a little extra when the start of the premier division season is approaching, or when the Swedish national team will play qualification matches for the European Championship or World Cup," said Håkan Dahlström, head of mobility services Sweden at TeliaSonera.
"The new agreement will allow our customers to follow the Swedish team in international competition or monitor the progress of their favourite local team wherever and whenever they want.
"Now that Swedish football has taken a major leap into the largest mobile network in Sweden, with 4.6m users, we believe it will further increase the Swedish people's interest in football and mobile television broadcasting."
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