Simply TV's channels are being provided by ethnic channel aggregator JumpTV, which last year launched 254 ethnic channels on the web from more than 70 countries. Simply TV will carry JumpTV's channels from Latin America, Asia, Eastern Europe and the Middle East, including leading channels from Romania, Bangladesh, Turkey and Pakistan.
Simply Media, co-founded by Luckwell and fellow media entrepreneur Henry Scott, already operates niche channels on satellite television and the web.
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