Sky launches HD site for consumers
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BSkyB has launched a consumer web site ahead of its planned launch of high definition television.
The site, at HD.sky.com, includes a jargon buster, information on buying an HD-ready TV and details on what viewers can expect from Sky's HD service, due to launch in the UK and Ireland next year. The precise launch date has yet to be announced.
According to the site, HD "will be the biggest revolution in TV picture quality in decades" and is set to "transform TV viewing forever".
In March, Sky said it had selected French manufacturer Thomson to produce its initial HDTV set-top box. In April it signed contracts with Sony, Tandberg TV and Harris Corporation to supply various equipment and technology for the HD launch, which Sky said was on track.
The HD consumer site says Sky will launch with all its Premiership football games aired in HD. Subscribers can sign up to receive latest information on the much-anticipated launch.
Sky is understood to be working on a set-top box with a network port to allow it to be linked to a broadband connection, allowing for richer interactive services.
Last August, Sky chief executive James Murdoch said HD was "an important driver for the future". He went on: "We think there's a big market for high definition. High definition's going to be great; it's just going to blow people away."
Meanwhile, Sky is advertising its free satellite television service. A quarter page ad for 'Freesat from Sky' appeared in Saturday's Times, offering the subscription-free service for £150.
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