Virgin Media signs first three-screen deal
Virgin Media has announced they have signed an agreement with Disney to screen content Virgin's three entertainment platforms.
The deal includes the addition of the recently launched Disney XD channel which joins the existing Disney Channel and Playhouse Disney channels on Virgin Media. In addition to the new channel, the agreement sees a boost in on demand content from the three Disney channels, including TV shows and movies in HD.
Virgin Media has also secured rights for all three TV channels and on demand content to be to made available online. The deal also includes the rights for Virgin Media to bring customers the Disney XD channel and on demand content from Disney XD via the mobile.
With the addition of Disney content, Virgin Media will have over 300 hours of kids' content available on demand.
Katharine Burns, Executive Director of Content Acquisition at Virgin Media said: "Virgin Media has been a pioneer in developing new TV services and our three screens deal with Disney is a perfect example of how driving innovation can benefit the consumer and enhance their viewing experience. As the home of family entertainment, we're uniquely positioned to give our customers the greatest range of flexibility and choice in their TV viewing, and with great premium content on demand we think kids and families alike are going to love the freedom this Disney deal will bring."
Boel Ferguson, VP and General Manager, Disney Channels UK & Ireland, says, "Our vision is to put choice in the hands of our viewers and allow them to access our content via as many potential platforms as possible—this new deal with Virgin Media helps make our vision a reality. We're particularly excited about the potential for Disney XD, which was developed as a multi-platform entertainment brand with a multitude of content designed to be viewed at home or on the move."
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