Virgin Media received average VoD views of 62m per month in the second quarter of 2009—their highest ever according to the cable broadcaster.
Virgin's financial results for the quarter identified that VoD usage on the platform rose to 55% of digital customers during the quarter, compared to 48% for last year's quarter.
Virgin's TV subscriber base increased by 20,400 to 3.67m, while the number of Broadband customers grew to 3.74m, compared with last year's 3.56m for the quarter.
As a whole, Virgin Media's consumer on-net revenue increased 3.6% to 617m with total revenue of 936m, according to the results.
Neil Berkett, Chief Executive Officer of Virgin Media, said: "I am pleased to report strong consumer on-net revenue growth and record ARPU during another quarter of solid financial performance. Our strong free cash flow is underpinned by good cost control and a high quality customer base. This reflects the success we have had in delivering and monetizing a compelling and highly competitive consumer proposition which exploits our strengths in broadband and video-on-demand. The growth outlook for the second half of the year remains strong.
"We have now reached a landmark milestone with the completion of our next generation network, which successfully demonstrates our drive to redefine the high-speed broadband market in the UK. More than 12 million homes now have access to 50Mb broadband, the fastest commercially available product in the UK, and we continue to innovate with our customer pilot of 200Mb.
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