Virgin Media has started the roll-out of next generation red button services for its TiVo-powered digital TV service.
Leading the line-up are interactive Sky Sports Red Button services, available to Sky Sports and Sky Sports HD subscribers on TiVo. As well as providing alternative views of sports, the service introduces highlights programme Football First to the red button.
According to Virgin Media, further interactive services will be added over the coming weeks and months. Sky has also developed interactive Red Button services for the launch of its Sky Sports F1 channel.
Simon Hunt, Product Director of TV at Virgin Media said: "With so much excitement building for the biggest sporting events this year we know our customers are going to love the extra dimension these interactive services will bring. From clips and interviews to selectable camera angles and even red button exclusive shows, we're thrilled to offer Sky Sports subscribers on Virgin Media new ways to experience their favourite sports with even more depth than ever before."
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