Panasonic chooses S&T's MHEG engine for Freesat service
Strategy & Technology Client Systems Ltd (S&T), specialists in interactive TV playout systems and MHEG-5 middleware, has announce that Panasonic has chosen the company's RedKey? 2 MHEG-5 interactive TV engine for use within IDTVs to receive Freesat, the UK's new, free satellite TV service.
Panasonic, which has been supplying IDTV products to the UK market since 1999 and has been a long-term S&T customer, is currently developing new products to take full advantage of the MHEG-5 enhancements that RedKey? 2 provides.
Steve Randall-Smith, Director, Panasonic European TV Design Centre, says, "The motivation for us to deploy RedKey? 2 is simply its enhanced interactive capabilities, specifically the ongoing development of a return channel and HD graphics. This means a richer interactive experience for the customer."
Randall-Smith highlights Freesat's ability to deliver subscription-free HDTV to almost every home in the UK as being a key reason for the company's involvement. "Based on our superior picture quality we believe that customers will really see the difference that a true HD television brings," he adds.
"We have worked closely with Panasonic for many years now and are very happy that this has been reinforced with the cooperation on Panasonic's Freesat project. Freesat is an important development for UK television and one that we see expanding over the coming years," said Paul Daly, General Manger, S&T Client Systems.
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