Most DTR-owners fast-forward ads—Ofcom

Fifteen percent of UK television viewers now own a digital TV recorder (DTR), and 78% of DTR-owners say they always, or almost always, fast-forward through commercial breaks when watching recorded programmes. The findings are contained in Ofcom's annual Communications Market Report which reveals trends in the UK's £50bn electronic communications sector.

According to the 330-page report, consumers now spend 50 hours a week watching TV, listening to the radio, surfing the internet or on the phone. "Average daily internet use in 2006 (36 minutes) was up 158% on 2002 and time spent on a mobile phone (almost 4 minutes per day) was up 58%. Time spent watching TV was down 4% at 3 hours and 36 minutes, listening to radio was down 2% at 2 hours and 50 minutes and time spent on a fixed line phone was down 8% at 7 minutes," said Ofcom.

The report says declining TV advertising revenues are increasingly being supplemented by alternative sources of income. In 2006 subscription revenues increased to £4bn (approximately £350 per subscription), up from £3.3bn in 2005.

"Similarly, revenues from interactive services, such as quiz television channels and participative voting in programmes, increased by 18.3% during 2006 to £123m, although this new source of income may be affected in the future as broadcasters review their approach to interactive TV," said Ofcom.

Other key findings in the report:

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