Ocean Blue is developing the first software range to power the next generation of high definition televisions.
According to Ocean Blue, their new Sunrise software, will enable viewers, for the first time, to receive HD, digital, and analogue transmissions on a single chip within an LCD or Plasma TV.
The software will also enable inbuilt power saving features and plug in USB devices.
Ocean Blue said that combining multiple broadcast types and functions on a single chip will cut development time and reduce software and hardware costs for the next breed of HDTV's.
Ocean Blue's CEO, Ken Helps, said: "High Definition will be the hottest broadcast technology of 2009 and the single chipset solution for televisions will be the panacea. Standards such as DVB-T2 have only been finalised this summer. Ocean Blue is working closely with the semi-conductor industry to produce the hardware & software solution that will power the new generation of televisions, which will also be more energy efficient"
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