The continuing popularity of video-sharing web site YouTube helped parent Google retain its leadership position in comScore's online video league table for May. According to the US market researcher, 75% of US internet users each watched an average of 158 minutes of online video during May.
More than 8.3bn video streams were served to Americans during the month, and the average video stream duration was 2.5 minutes. The average online video viewer consumed 63 video streams, or more than two per day.
Google sites served 1.8bn streams (21.5% of total streams), 1.7bn of which came from YouTube. Fox Interactive Media ranked second with 680m streams (8.1%), followed by Yahoo! sites with 387m (4.6%) and Viacom Digital with 237m (2.8%).
In total, nearly 132m Americans viewed online streaming video in May. Google sites captured the largest streaming video audience with more than 64.9m unique streamers, followed by Fox Interactive Media with 52.7m and Yahoo! sites with 35m.
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