Freeview has launched a new advertising campaign to promote its high definition service.
The £1.8m campaign aims to raise awareness of Freeview HD by capitalising on the build up to the Royal Wedding. Freeview will be encouraging viewers to upgrade to Freeview HD to watch the event in high definition.
The TV advert follows the journey of three corgi dogs as they head to London to watch the Royal Wedding in high definition.
The creative was devised by 18 Feet & Rising, produced by Somesuch & Co and directed by Daniel Wolfe, whose recent work includes music videos for Duffy and Plan B.
Owen Jenkinson, Head of Marketing at Freeview commented:"The Royal Wedding is the most eagerly anticipated event of the year and a moment when the nation will be gathered around the TV. So what better time to talk about the benefits of Freeview HD, with viewers able to enjoy the incredible colour and detail that high definition offers with no monthly bills."
The campaign will be supported by additional national and consumer press adverts, advertorials, radio and digital.
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