Coverage of UEFA Champions League football matches will be streamed live via broadband to Sky Sports subscribers following a new three-year rights deal shared by the satellite broadcaster and ITV.
The new deal will give ITV the pick of the best two matches on Tuesdays; one will be aired on ITV1, the other on one of its digital channels. Sky Sports will show remaining Tuesday games, plus all Wednesday night clashes with up to eight simultaneous games at the group stage. Sky viewers will pick which game they want to watch via the Sky Sports Active interactive TV application.
Commenting on the new deal, Vic Wakeling, managing director of Sky Sports, said: "The digital technology we have developed is unique, and has worked superbly. Our subscribers have told us how much they appreciate the power of choice, and the ability to switch between eight live matches at any time."
Lovelace Consulting | 14.09.2005