Most DTR-owners fast-forward ads—Ofcom

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According to the 330-page report, consumers now spend 50 hours a week watching TV, listening to the radio, surfing the internet or on the phone. "Average daily internet use in 2006 (36 minutes) was up 158% on 2002 and time spent on a mobile phone (almost 4 minutes per day) was up 58%. Time spent watching TV was down 4% at 3 hours and 36 minutes, listening to radio was down 2% at 2 hours and 50 minutes and time spent on a fixed line phone was down 8% at 7 minutes," said Ofcom.

Other key findings in the report:

  • 450,000 UK households are now watching high-definition TV; 33% of viewing time in those homes is spent watching HD content and 43% said they watch more TV as a result of having HD
  • More than 75% of 11-year-olds now have their own TV, games console and mobile phone
  • Children are increasingly surfing the internet, using mobile phones and MP3 players rather than playing video and computer games, watching videos and DVDs and listening to radio
  • By April this year 53% of households had a broadband connection.

Lovelace Consulting  |  23.08.2007

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