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Russia to drive Eastern European pay TV: report

Eastern European Pay Television will be driven by continued strong growth in both cable and satellite markets, with total pay TV penetration increasing rapidly in the region from 40 per cent at the end of 2007 to 60 per cent by 2012 (63 million homes).

This growth will be driven by a strong pay TV market in Russia which will account for 28 million of the region's pay TV subscribers by 2012 according to a report from Screen Digest.

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